Impressions Idea

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The Kayak of Events Ticketing (inc)

What Kayak did for airline tickets, Russ D'Souza and Jack Groetzinger hope to
do for the events ticketing industry with SeatGeek.

Russ D'Souza and Jack Groetzinger hope to disrupt the events ticketing
industry with their start-up SeatGeek, a ticket aggregator that saves users
time and money, similar to what Kayak did for airline tickets. After
graduation, the Dartmouth classmates landed management consulting jobs in
Boston, a town that's serious about its sports teams. "Everyone is fanatical
about sports and every game would sell out," recalls D'Souza. "I'd constantly
search for tickets and there was no easy place to buy, since every site had
different inventory and different tickets."

So in 2009, he and Groetzinger decided to create SeatGeek, which they
developed at Dreamit Ventures, a Philadelphia-based accelerator program
similar to TechStars. The idea was to build a platform where users could
search for the best tickets from more than 50 event-ticketing sites such as
Stubhub, Ticketmaster, and eBay. Interactive maps and an algorithm called Deal
Score highlight the best values according to users' priorities (such as price,
seating, dates, etc). When a user clicks on an available ticket, the link
takes them to the checkout page on ...

inc







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